Built for the parents saying no to melatonin

YAWNIE began with one observation: parents are actively looking for a way out of nightly melatonin for their kids — and the options were either the wrong format, the wrong dose, or a single unfamiliar ingredient dressed up as a formula.

So we started from the bedtime ritual instead of the supplement aisle. Five actives, each chosen for the specific job it does in a child's wind-down: L-theanine for calm without drowsiness, lemon balm and chamomile at 10:1 concentrations, magnesium glycinate for the mineral most kids are short on, and P5P — the active form of B6 — to tie the system together.

The identity came from the same place: a night sky, a golden moon, deep calming purples. Warm and parent-forward, never clinical, never fear-based. The label tells parents what is inside and why each ingredient matters, in plain language.

Sweet dreams, naturally. That's the whole promise.